Your web design is a vital part of your business. It is a critical factor that determines a business’s success in the digital scene. To understand how your website promotes your business, it might help to look at it like a car engine. Everything runs through it, and it needs to run correctly for your business to advance. Your website is your business’s face on the website and is usually the first point of interaction with your customers. Therefore, like car engines, you need to keep your website up to date. One way to do this is to redesign your website, but how do you know it’s time? Keep reading to discover how to determine if you need to redesign your website.
Is Your Web Design Mobile-Friendly?
If you want to know if you need to redesign your website, you should first determine if your website is mobile-friendly. There is a need for a responsive web design that’s also mobile-friendly. 52% of searches today take place on mobile devices and not on desktops. Your website’s mobile functionality sometimes determines your business growth. Therefore, if you want your website to advance, you need to have a mobile-friendly website.
A mobile-friendly website requires a quality user experience. You also need to ensure that your web design doesn’t focus on one screen size. Additionally, you need to consider site speed. People who use their mobile devices prefer websites that load faster. Therefore, a delay on your mobile-friendly website can also affect your mobile conversion.
Does Your Website Represent Your Brand?
There are occasions where the web design doesn’t reflect the brand or company message. Most companies are continually improving their branding and products, but their website doesn’t reflect this. If your site is inconsistent with your branding and messaging, a redesign of your website is imperative. A new website will provide clear messaging and also keep up with the industry competition. Redesigning your website also ensures that the content on your website alights perfectly with your brand.
Does Your Website Promote Lead Conversion?
It takes visitors just a few seconds to determine if they want to stay on your site or walk away. These few seconds are when they decide if they will complete a form or make a purchase on your website. One of the crucial things that users consider when making this decision is your web design. Therefore, if your website doesn’t promote lead conversion, then a new website is crucial. You need to include clear call-to-actions while ensuring your website is easy to navigate for new users.
Is Your Website SEO-Optimized?
Your website needs to also rank well with Google, but it requires some design features to do this. If your website’s ranking is poor, you might need a website redesign to scale your business on the digital scene. You need your website on the first page as 90% of Google users don’t go beyond the first page. A site that utilizes SEO techniques is essential to make your business rank.